For more than 17 years, I've helped some of the world's leading audio and technology brands launch products, enter new markets and strengthen their position—from global names including Naim Audio, McIntosh, Sonus faber and AudioQuest, to ambitious challenger brands shaping the future of the industry.

Throughout my career, I've worked across every stage of the marketing journey, from long-term brand strategy and product launches to retail activation, partner marketing and international market development. That experience has taught me that the strongest marketing doesn't begin with campaigns—it begins with clarity.

Today, I work directly with founders and leadership teams as a strategic marketing partner, helping them make better commercial decisions, define their market position and bring new products to market with confidence. Whether through fractional marketing leadership, product launch strategy or ongoing brand advisory, my focus is always the same: creating strategy with a clear commercial purpose and ensuring it's successfully delivered.

Every project is personally led by me. When additional expertise is needed, I bring together a trusted network of specialist partners across PR, creative, digital and content, building the right team around the challenge—not the other way around.

Alongside my consultancy, I'm also the co-founder of Brandlifi, a platform built to simplify media relations for audio and consumer technology brands by bringing press offices, media assets and journalist outreach into one place